Peachy Fest is a music festival that’s put on by Tour Peachy—music touring agency. The fest began in 2023 in San Diego, CA featuring artists such as, The Frights, WAVVES, No Vacation, GLARE, Modern Color, etc. Since, Peachy has vastly grown into one of the most notable tour management agencies on the west and east coast.

Tour Peachy’s Founder, Troy Lusk reached out to me through the grapevine of the music industry to design the 2025 Peachy Fest poster, logo, merchandise, and social media content.

Here’s what I came up with—a blend of on personal illustration style, handwritten typography, and a classic Southern California classic lowrider flare.